Brand New School Brings It! – FUEL TV’s New IDs

Brand New School, an international production company and design studio, has focused its creative efforts on a collaboration with FUEL TV since 2003. Creating what are known as broadcast packages, or IDs, Brand New School has delivered content that captures audience attention and showcases what FUEL TV is about: adrenaline and thrill-seeking sports.

With an anti-brand approach, Brand New School has created 10 IDs with tones ranging from comedic to contemplative to musical, and with techniques ranging from film, stop-motion, cg, to EVERYTHING! This school has skills.

FUEL TV’s world-acclaimed IDs have earned countless awards.

Check out four of the latest FUEL TV IDs below.

In reference to the new ID designs, Brand New School founder, executive creative director and director Jonathan Notaro said,

“when asked how we felt the network should evolve, we decided to approach it as a ‘rethink’ instead of a ‘refresh’ or a ‘redesign’: We kept some of the strategies, but took the visual language from the paint, ink and doodle elements of the 2003 package into the digital realm. Now the whole visual language is about video making and remixing.”

Brand New School and FUEL TVs collaboration have not only resulted in the four IDs above; six more exist to please viewers and are set to be released in the upcoming weeks on both U.S. coasts. For those interested in this most recent venture by the Brand New School and FUEL TV partnership and for more information, visit the original news release here .

To see other Brand New School projects click below.


  1. Thank you again for sharing this work, Jem. We have added most of the other FUEL TV IDs to Brand New School’s Vimeo channel ( Here are direct links, titles and a few details, in case you’re interested.

    FUEL TV “Pioneer” (written and directed by BNS director Ben Go)

    FUEL TV “Donald Bag” (written and directed by BNS director Robert Bisi)

    FUEL TV “Board Breakers Anonymous: Safe Place” (directed by Jens Gehlhaar)

    FUEL TV “Board Breakers Anonymous: Focus” (directed by Jens Gehlhaar)

    FUEL TV “Supermoto” (written and directed by BNS director Ben Go)

    FUEL TV “Highway Surfing” (written and directed by BNS director Jonathan Notaro)

    Each of these films was shot by cinematographer Pat Notaro (, brother to Jonathan.

    If I can provide any other information, please let me know.

    Very best wishes — Roger D.

    • Roger,

      I had a wonderful time learning about the collaboration between Brand New School and FUEL TV. Thank you for your comment, links and information. I’ll be sure to look at them.

      Kind Regards,

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