BBDO Toronto, Canada
 – Pedigree: Regular

Agency: BBDO, Toronto, Canada
Creative Directors: Gagne/Dave Stevenson
Art Director: Rebecca Dunnet
Writer: Shiran Teitelbaum
(via adgoodness)

Talk about needing two elements to make a strong ad. Eliminating the bags leaves the copy waning. Eliminating the copy leaves us with only a free bag for poop. Putting them both together nicely on an outdoor medium completes a relationship that tells us how this product gives you the functional value that the consumer needs.
It is simply a stronger ad with both of these elements. Nicely done.

The almost complementary blue color of the bags to Pedigree-yellow-background, dab smack in the middle of the bus stop works nicely too.

 


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